Rob Halford stars in a set of bizarre insurance ads

Rob Halford stars in a set of bizarre insurance ads

Rob Halford stars in a set of bizarre insurance ads

From the Metal God to the Godfather of Heavy Metal, Rob Halford, the leather-clad leader of Judas Priest, is known by many names. Most recently, he was dubbed The Rocker, as part of a new campaign for insurance company Plymouth Rock Assurance. Very clever.

Within each ad, customers rejoice in how much money they have saved with Plymouth Rock Assurance, and are joined in celebration by Rob Halford, who serenades them with a song written exclusively for each commercial. As Halford belts out his distinctive high-pitched wail while garbed in a full-length glittering black jacket, each client enthusiastically dad-dances along from inside their kitchens and dining rooms. Disco lights and lasers also make an appearance, before ending on the slogan “and you’ll be Plymouth Rocked!”.



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