Spotify’s Country Artists to Watch 2022: Dalton Dover, Morgan Wade

Spotify’s Country Artists to Watch 2022: Dalton Dover, Morgan Wade

Spotify’s Country Artists to Watch 2022: Dalton Dover, Morgan Wade

When Spotify introduced its Hot Country Artists to Watch record for 2022 on Tuesday, it was notable not for the inclusion of already recognized and buzzed about stars like Morgan Wade and Breland, however for its variety of impartial artists. Half of the 10-name record is made up of singer-songwriters and not using a main label document deal.

Ashley Cooke, Carter Faith, Chase Wright, Madeline Edwards, and Dalton Dover are all presently working exterior the realm of the majors.

“It’s actually necessary, along with supporting established artists, for Hot Country to at all times characteristic impartial expertise and new sounds whereas showcasing a various array of artistry,” Rachel Whitney, Spotify’s Head of Editorial in Nashville, tells Rolling Stone. “Our Hot Country Artist to Watch record is an opportunity to showcase and assist new artists, whether or not indie or affiliated with a label. If it suits what we all know Hot Country listeners like, then we are going to at all times take into account them for the playlist.”

According to Whitney, the impartial artists have been chosen primarily from the streaming service’s Fresh Finds program, a playlist dedicated to unsigned singers, songwriters, and bands. “We found most of the indie artists on this Artists to Watch record by way of our playlist submission software and so they have executed extraordinarily effectively in our Fresh Finds Country playlist,” Whitney says. “An artist can kick off their profession on Fresh Finds, and finally discover themselves on Hot Country.”

Along with the 5 indies, the 2022 record consists of Wade, who launched her excellent album Reckless on Thirty Tigers earlier than being scooped up by Sony Music Nashville; Breland, signed to Atlantic Records; Conner Smith on Big Machine’s Valory Music Co.; Kolby Cooper on Broken Bow Records; and Ashland Craft, who launched her debut LP Travelin’ Kind by way of Big Loud Records.

The 2022 impartial artists might not keep that approach for lengthy. Cooke, whose track “Already Drank That Beer” was a Rolling Stone Country choose final 12 months, is about to affix Cole Swindell on tour in February, whereas Madeline Edwards scored some nationwide TV time when she carried out with Mickey Guyton and Brittney Spencer throughout November’s CMA Awards.

Last 12 months’s inaugural Hot Country Artists to Watch record included names like Mercury Nashville’s Priscilla Block, Sony Music Nashville’s Kameron Marlowe, and Broken Bow’s Lainey Wilson, together with then-indie artists like Kidd G and Willie Jones.